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PRIVACY POLICY
RAHM, INC. dba “Real American Beer” (“RAB”) safeguards the information you entrust to us when you visit and use our website. Please know that you must be twenty (21) years old and older to access and use our website. If you are under the age of twenty-one (21) years old, do not use this website, do not access information on the website, and do not enter any of your information on this website.
This Privacy Policy describes what RAHM, INC. does with the information it stores and collects when you access and use the www.therealamerican.com websites (the “Sites”) regardless of whether you are just visiting the Sites, creating an account on the Sites, taking a quiz or self-assessment on the Sites, chatting with a virtual assistant or other bots, or clicking through choices or options the Sites offer to you. As you navigate the Sites some of your information and keystrokes may be recorded to assure the Sites is working efficiently and is properly maintained and to provide you with quality service. If and as you view, access, and use the Sites, you agree to this Privacy Policy. If you do not agree to this Privacy Policy, stop using the Sites. Over time we may update, revise and change all or a portion of his Privacy Policy. Please check back from time to time to view any updates, revisions and changes, all of which will take effect when published on the Sites.
RAHM, Inc. is committed to complying with the requirements of the Beer Institute Advertising and Marketing Code, you may read more about our commitment here.
AGE RESTRICTION: Platform is only intended for Users who Are 21 and older.
RAB’s Platform is not directed to nor intended for users who are younger than the age of 21. AB does not knowingly collect personal information from any user under the age of 21. Under no circumstances may you use this Platform or submit personal information to RAB if you are under 21 years of age. False Information: If you are under of the age of 21 years of age and have entered this Platform by providing a false date of birth, or having someone provide false information on your behalf, you must immediately leave this Platform as you are not authorized to use.
RAB, is committed to complying with all applicable regulations, laws, and rules, including those issued by the Beer Institute, ICAP, and COPPA, you may read more here. This Privacy Policy applies to the services and products in connection with our Services and does not cover any personal information we process on behalf of our customer. This Privacy Policy does not apply to the services or products that or independently provided by third parties that are controllers of your personal information. Our Platform may contain links to affiliates and other websites. RAB does not claim nor accept responsibility for any privacy policies, practices and/or procedures of other such websites. Our third parties have their own policies regarding the collection, use, and disclosure of personal information if you want to learn about how that they handle your personal information, we encourage you to read their privacy policy. By using the RAB Platform, you agree to be bound to the RAB Privacy Policy. If you do not agree to the terms of the Privacy Policy, please do not use the RAB Platform.
PERSONAL INFORMATION WE COLLECT
We collect personal information from you with the goals of providing you with a customized experience on the Sites, improving your experience with our products and the Sites; and to help assure your experience with the Sites is safe. We may use your information to provide you with customer service, operate and improve your experience on our Sites, send you promotional offers, marketing or other information that is relevant to your interests, to personalize or improve advertising, and to process transactions you initiate. Your information is collected when you view information on the Sites’ pages, take quizzes or assessments or other helpful questionnaires, complete purchases, establish an account on the Sites, or “say hello” using one of the contact methods noted on the Sites. We will retain the personal information you share to complete a purchase such as your demographics, method of payment, contact information and contact preferences, and order history. If you want to know what information we obtain and retain about you, you may contact us by one or more of the methods noted below under the heading “say hello.” If you want us to forget you, delete all or a portion of your information, or want to request an accounting of disclosures of your information, contact us and let us know by one of the methods noted below.
When you visit the Sites, we automatically collect certain information as you use the Sites. This information may include all or some of the following: (i) the operating system running on your device, internet protocol (IP) address, access times, browser type, and language; (ii) usage information such as your interaction with the Sites, how you found our Sites, what pages you view on our Sites and how much time you have spent on each page, and other actions; (iii) device information, such as when and how you’ve used the Sites, the frequency with which you visit the Site; (iv) your time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Sites, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Sites, and information about how you interact with the Sites.
When you make a purchase or attempt to make a purchase through the Sites, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number).
HOW DO WE USE THIS INFORMATION
We collect what you voluntarily provide directly to us, we may also receive information about you from other sources, including business partners, services providers, publicly available sources, or affiliates. We may use the information as follows:
• To identify you when you visit our Platform, stores, brewery, tours.
To fulfil and manage your orders. We may process your information to fulfill and manage your orders, payments, returns, and exchanges made through the Services.
• To enable user-to-user communications. We may process your information if you choose to use any of our offerings that allow for communication with another user.
• To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.
To fulfil and manage your orders. We may process your information to fulfill and manage your orders, payments, returns, and exchanges made through the Services.
• To enable user-to-user communications. We may process your information if you choose to use any of our offerings that allow for communication with another user.
• To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services
• To process your personal information as a customer (or potential customer)— information that we refer to as Customer Account Data (e.g., your contact information).
• To share information about Targeting and promotional information related to our products, sales, or services; To provide you with advertisements about goods and services that may be of interest to you;
• To share information regarding a transaction you initiated, process returns.
• To share or process information pursuant to a sweepstakes, reward programs, special offers, contests, which may include notification of being selected as winner
• To ensure operation of our website and services are operating appropriately without errors
• Based on a legitimate interest to conduct analytics using information from your interaction with our website to better understand your preferences.
• To establish that you are of legal age to use our products and services;
• To improve our products and services and to customize your experience with us;
• To provide the products and services you request, including our loyalty and rewards programs;
• To communicate with you about our relationship and respond to inquiries we receive from you or in connection with a transaction you initiate;
• To analyze, manage and improve the Platform and our products and services, including by analyzing preferences, interests, and purchases;
• To notify you of special offers and other services that may be of interest to you or to send you current mailings.
• To deliver targeted advertising to you. We may process your information to develop and display personalized content and advertising tailored to your interests, location, and more. To post testimonials. We post testimonials on our Services that may contain personal information.
• To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
• To administer prize draws and competitions. We may process your information to administer prize draws and competitions.
• To evaluate and improve our Services, products, marketing, and your experience. We may process your information when we believe it is necessary to identify usage trends, determine the effectiveness of our promotional campaigns, and to evaluate and improve our Services, products, marketing, and your experience.
• To help us protect the Platform and our customers; diagnose problems with our server or other technical issues relating to the performance of the Platform; or for any other purpose as otherwise permitted by law or as stated at the time you provide your information.
INFORMATION COLLECTION:
To enhance our ability to provide relevant marketing, offers, and services to you and update our records, we may obtain information about you from other sources, such as public databases, joint marketing partners, affiliate programs, data providers, social media platforms, and from other third parties. account's privacy settings. We collect and process your personal information based upon a contractual requirement you may meet with us, your consent such as opting-in to participate in a sweepstake or marketing communication, a legitimate interest in conducting our business, legal obligation compliance.
RAB collects information from different sources and across devices. For example:
• We collect information directly from you. For example, when you make a purchase, register for an account or create a profile, sign up for the reward programs, sweepstakes, contest, or similar campaign or promotion contact us, respond to a survey, book a tour, make an appointment, RSVP for an event, interact with us on site (including in-store digital experiences), sign up to receive text messages, postage services, marketing email.
• From social media and networks. For example, we collect information that you share with us when you interact with us via a social media platform, or use features that may such as widgets, plugins, or additional tools provided by social media in connection with our Platform. please review the privacy policies and settings of the social media platforms and networks to understand more about the privacy practices of those social media platforms,
• We may collect information from cookies or data collection technologies: or instance, we use certain standard web measurement and tracking technologies such as "cookies," web server logs, web beacons (also known as "action tags" or "one pixel .gif files"), clear GIFs or other statistics programs. We do this on our Platform (including mobile apps) and in emails that we send to you. We collect information about users over time when you use this Platform (including mobile apps). We have third parties collect information this way, as well. To learn more about these tools and how you can control them, click support@therealamerican.com. Your browser may have an option that allows you to accept cookies, reject cookies, or receive notification when a cookie is sent, but you should note that the use of such restrictive browser settings may limit your use of the Platform.
• We get information about you from third parties. For example, our business partners may give us information about you. Social media platforms may also give us information about you.
• We and our business partners may combine information. For example, we and our business partners combine information that we have collected offline with information we collect online. We and our business partners may combine information collected across different devices over time.
• Analytics and other services: For example, we may obtain information about you from other sources, such as data analytics providers, marketing or advertising service providers, fraud prevention service providers, vendors that provide services on our behalf, or publicly available sources. We also create information based on our analysis of the information we have collected from you.
Whenever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. Your information is contained behind secured networks. We use encryption to protect sensitive information transmitted online.
We also protect your information offline. It is accessible by only a limited number of persons who have special access rights to such systems. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information (PII). The computers/servers in which we store PII are kept in a secure environment. They are required to keep the information confidential.
The safety and security of your information also depend on you. We encourage you to be careful about giving out information in public areas of the Sites, such as message boards. The information you share in public areas may be viewed by any visitor to the Sites.
THIRD-PART WEBSITES
Our Sites may contain links to third-party websites. You assume all risk of visiting and using those third-party websites. When you click on a link to any other website or location, you will leave our Sites and go to another site, and another entity may collect personal data or anonymous data from you. We have no control over, do not review, and cannot be responsible for, these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of your personal information after you click on links to such outside websites. We encourage you to read the privacy policies of every website you visit. The links to third-party websites or locations are for your convenience and do not signify our endorsement of such third parties or their products, content, or websites.
EXERCISING YOUR CHOICES
Consistent with applicable law, you may exercise the rights described in this section. Please note that some of the rights may vary depending on your country, province, or state of residence.
• Promotional Emails. You may choose to provide us with your email address for the purpose of allowing us to send free newsletters, surveys, offers, and other promotional materials to you, as well as targeted offers from third parties. You can stop receiving promotional emails by following the unsubscribe instructions in emails that you receive. If you decide not to receive promotional emails, we may still send you service-related communications.
• Promotional Text Messages. If you receive a text message from us that contains promotional information you can opt-out of receiving future text messages by replying “STOP.”
• Third Parties Companies, Cookies and Opt-out: We may use third-party companies and/or media partners to serve ads on our Platform and/or on the sites on which we advertise. We and these third-party companies display interest-based advertising using information gathered about you over time across multiple or other platforms. In the course of serving advertisements, these companies may place or recognize a unique cookie on your browser. In addition, we may use web beacons provided by third-party advertising companies to help manage our online advertising. These web beacons enable us to recognize a browser’s cookie when a browser visits this Platform to learn which advertisements bring users to our Platform.
• Digital Advertising Alliance (DAA): This Platform complies with the self-regulatory principles of the Digital Advertising Alliance (DAA) Self-Regulatory Program for Online Behavioral Advertising; therefore, some pages may contain icons that help users understand how information is being collected, and how to opt out of having their online behavior recorded and used for targeted advertising resulting therefrom.
COOKIE POLICY
Like many online retailers, we and/or our third-party providers use cookies to recognize you as you use or return to the Sites. This is done so that we can personalize and enhance your browsing and shopping experience. “Cookies” are small files that are placed in your browser to collect information about your activities on our Sites. Cookies help us to: (1) speed navigation, keep track of items in your shopping cart and provide you with content that is tailored to you; (2) remember information you gave us so that you do not have to re-enter it; (3) determine the effectiveness of some of our and our third party partners’ marketing efforts and communications; and (4) monitor the total number of visitors, pages viewed, and the total number of ads displayed.
We use the following types of cookies:
• Functional Cookies - These cookies enable the website to provide enhanced functionality, user experience and personalization, and may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
• Performance Cookies - These Cookies support analytic services that help us to improve our website’s functionality and user experience.
• Advertising Cookies - These Cookies can be applied to collect insights, to issue personalized content and advertising on our own and other websites.
MOBILE APPLICATIONS
From time to time, we may offer certain mobile applications, including iOS applications ("Apps"), for download. We will use commercially reasonable efforts, given the limitations imposed upon us by third party providers such as Apple Inc. and Google Inc., to clearly disclose what, if any information is collected by the particular App, how it is used, and with whom it is shared. Please note, certain practices are outside of our control, for example, tracking by Google, Inc., Apple, Inc., or your third-party telecommunications carrier. We are not responsible for the actions of such third parties. You should always read and understand the policies of any third-party provider, such as Google with respect to Android apps and Apple with respect to IOS apps, and your wireless carrier, before making any purchase or downloading any app
CALIFORNIA PRIVACY RIGHTS
Under the California Consumer Privacy Act of 2018, Cal. Civ. Code § 1798.100 et seq. and its implementing regulations (the “CCPA”), as modified by the California Privacy Rights Act (the “CPRA”), you have a right to know and understand the categories of personal information RAB collects about you, and how California residents may exercise the following rights related to such information:
• Request that a business delete any personal information about the consumer which the business has collected via the Site and other channels.
• Request that a business that collects personal information about the consumer disclose to the consumer, free of charge, the following:
o The categories of personal information that it has collected about that consumer.
o The categories of sources from which the personal information is collected.
o The business or commercial purpose for collecting or selling personal information.
o The categories of third parties with whom the business shares personal information.
o The specific pieces of personal information it has collected about that consumer.
• Request that a business that sells the consumer’s personal information, or that discloses it for a business purpose disclose, free of charge, to the consumer:
o The categories of personal information that the business collected about the consumer.
o The categories of personal information that the business sold about the consumer and the categories of third parties to whom the personal information was sold, by category or categories of personal information for each third party to whom the personal information was sold.
o The categories of personal information that the business disclosed about the consumer for a business purpose.
• Direct a business that sells personal information about the consumer to third parties not to sell the consumer’s personal information.
You may also designate an authorized agent to make such requests on your behalf by sending us a notarized power of attorney.
PERSONALLY IDENTIFIABLE INFORMATION
Unless otherwise disclosed during the collection, information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”) that may be collected in connection with visits to the Sites is retained by www.therealamerican.com.
RAHM, INC. has collected the following categories of personal information from consumers within the last twelve (12) months:
Identifiers including real name, alias, postal address, online identifier, IP address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers
• Directly from you
• Directly from Third Parties
• Service Providers
• Subsidiaries and affiliates
• Business Partners
• Non web interactions such as (e.g., brewery tours, in persons customer service inquiries, general tours, in person sweepstakes).
Geolocation data, including access-control data based on employee badge swipes and location data inferred from your device IP
• Directly from you
• Directly from Third Parties
• Service Providers
• Subsidiaries and affiliates
• Business Partners
• Non web interactions such as (e.g., brewery tours, in persons customer service inquiries, general tours, in person sweepstakes).
Financial information, such as banking details, tax information (sweepstakes) and rewards, credit card.
• Directly from you shared the personal information
• Directly from Third Parties
Personal Information as described in Cal. Civ. Code § 1798.80(e), including your telephone number, bank account number, credit card number, debit card number, name, address, or other financial information.
• Directly from Third Parties
• Service Providers
• Subsidiaries and affiliates
• Business Partners
• Non web interactions such as (e.g., brewery tours, in persons customer service inquiries, general tours, in person sweepstakes).
Characteristics of protected data which may include age and date of birth, marital status, race, sexual orientation, gender identity, religion or creed, marital status, military or veteran status.
• Directly from you
• Directly from Third Parties
• Service Providers
• Subsidiaries and affiliates
• Business Partners
• Non web interactions such as (e.g., brewery tours, in persons customer service inquiries, general tours, in person sweepstakes).
Inferences Profiles reflecting a person’s preferences, characteristics.
• Directly from you
• Directly from Third Parties
• Service Providers
• Subsidiaries and affiliates
• Business Partners
• Non web interactions such as (e.g., brewery tours, in persons customer service inquiries, general tours, in person sweepstakes).
Account Registration: We collect your name, contact information, and password information when you create an account. We also collect information relating to the actions that you perform while logged into your account.
• Directly from you
• Directly from Third Parties
• Service Providers
• Subsidiaries and affiliates
• Business Partners
• Non web interactions such as (e.g., brewery tours, in persons customer service inquiries, general tours, in person sweepstakes).
Cookies and Third-Party Tracking: We participate in behavior-based advertising, which means that a third party uses technology (e.g., a cookie) to collect information about your use of our website so that they can provide advertising about products and services tailored to your interests on our website, or on other websites.
• Directly from you
• Directly from Third Parties
• Service Providers
• Subsidiaries and affiliates
• Business Partners
• Non web interactions such as (e.g., brewery tours, in persons customer service inquiries, general tours, in person sweepstakes).
Online tracking technologies, including cross-device tracking
• Via your browser or device
• Through website analytics and advertising features
Non web interactions such as (e.g., brewery tours, in persons customer service inquiries, general tours, in person sweepstakes)
Coupons/Loyalty Program Information: We may collect your telephone number, email address, name and other contact information, birthday, gender, location information, personal preferences, and password information to administer loyalty and coupon programs.
• Directly from you
• Directly from Third Parties
• Service Providers
• Subsidiaries and affiliates
• Business Partners
• Non web interactions such as (e.g., brewery tours, in persons customer service inquiries, general tours, in person sweepstakes).
Collect information you submit or post: We collect information that you post in a public space on the platform, submit requests or inquiries to us (e.g., to participate in our loyalty or rewards programs, a service request or product request), or information related to your social media activity (e.g., posts, photos, followers, social media handle).
• Directly from you
• Directly from Third Parties
• Service Providers
• Subsidiaries and affiliates
• Business Partners
• Non web interactions such as (e.g., brewery tours, in persons customer service inquiries, general tours, in person sweepstakes).
Usage Information: We may collect information about the browser you are using. We might look at what site you came from or what site you visit when you leave the Platform. If you are using a mobile app, we may collect location information, including your precise location, if you have enabled location services in your device settings. We may also collect device information, including IP address and device identifiers.
• Directly from you
• Directly from Third Parties
• Service Providers
• Subsidiaries and affiliates
• Business Partners
• Non web interactions such as (e.g., brewery tours, in persons customer service inquiries, general tours, in person sweepstakes).
Interests and preferences: We may collect information on your interests (e.g., music or sports), preferences, and purchases.
• Directly from you
• Directly from Third Parties
• Service Providers
• Subsidiaries and affiliates
• Business Partners
• Non web interactions such as (e.g., brewery tours, in persons customer service inquiries, general tours, in person sweepstakes).
Email Interaction: If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains, and make purchases.
• Directly from you
• Directly from Third Parties
• Service Providers
• Subsidiaries and affiliates
• Business Partners
• Non web interactions such as (e.g., brewery tours, in persons customer service inquiries, general tours, in person sweepstakes).
Survey: When you voluntarily participate in a survey, information is collected either directly or through third parties that you provide through the survey. If the survey is provided by a third-party service provider, the third party's privacy policy applies to the collection, use, and disclosure of your information.
• Directly from you
• Directly from Third Parties
• Service Providers
• Subsidiaries and affiliates
• Business Partners
• Non web interactions such as (e.g., brewery tours, in persons customer service inquiries, general tours, in person sweepstakes).
Credit Card Information: If you are making a purchase on the Platform, you may be asked to provide credit card information. To complete purchases you will be redirected to a payment processing portal hosted by a third- party payment processor. Please read the privacy policy on our payment processor’s website regarding the use, storage and protection of your credit card information before submitting any credit card information. This Privacy Policy does not apply to the services that our customers provide to their end users. Our customers have their own policies regarding the collection, use, and disclosure of the personal information of their end users.
• Directly from you
• Directly from Third Parties
• Service Providers
• Subsidiaries and affiliates
• Business Partners
• Non web interactions such as (e.g., brewery tours, in persons customer service inquiries, general tours, in person sweepstakes).
Partner Promotion: Information may be collected that you provide as part of a co-branded promotion with another company.
• Directly from you
• Directly from Third Parties
• Service Providers
• Subsidiaries and affiliates
• Business Partners
• Non web interactions such as (e.g., brewery tours, in persons customer service inquiries, general tours, in person sweepstakes).
Feedback: If you provide us feedback or contact us for support, we will collect your name and email address, as well as any other content that you send to us, in order to reply.
• Directly from you
• Directly from Third Parties
• Service Providers
• Subsidiaries and affiliates
• Business Partners
• Non web interactions such as (e.g., brewery tours, in persons customer service inquiries, general tours, in person sweepstakes).
Contest or Sweepstake: When you voluntarily participate in a sweepstakes or contest, information about you is collected for purposes such as notify you if you are selected.
• Directly from you
• Directly from Third Parties
• Service Providers
• Subsidiaries and affiliates
• Business Partners
• Non web interactions such as (e.g., brewery tours, in persons customer service inquiries, general tours, in person sweepstakes).
Websites and Apps: When you use one of our websites or Apps, we collect your location from Geolocation, Wi-Fi, and/or cellular technology in your device to complete the scan of a QR code or related.
• Directly from you
• Directly from Third Parties
• Service Providers
• Subsidiaries and affiliates
• Business Partners
• Non web interactions such as (e.g., brewery tours, in persons customer service inquiries, general tours, in person sweepstakes).
Log and Usage Data: Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called "crash dumps"), and hardware settings).
• Directly from you
• Directly from Third Parties
• Service Providers
• Subsidiaries and affiliates
• Business Partners
• Non web interactions such as (e.g., brewery tours, in persons customer service inquiries, general tours, in person sweepstakes).
RAHM, INC.does not sell, transfer or otherwise disclose personal information, except as described in this Privacy Policy or where disclosure is required or permitted by law.
EXERCISING YOUR RIGHTS
Right to Opt-Out of the Sale and Sharing of Your Personal Information:
• You have the right to opt-out of the sale and share (cross-context behavioral advertising) of their personal information. You may opt-out by submitting your request here. Please note, some features of our websites may not be available to you as a result.
Right to Correct Inaccurate Information:
• You have the right to opt-out of the sale and share (cross-context behavioral advertising) of their personal information. You may opt-out by submitting your request here. Please note, some features of our websites may not be available to you as a result.
Right to Request the Deletion of Your Personal Information.
• You have the right to opt-out of the sale and share (cross-context behavioral advertising) of their personal information. You may opt-out by submitting your request here. Please note, some features of our websites may not be available to you as a result.
Right to Limit the Use of Your Sensitive Personal Information:
• You have the right to opt-out of the sale and share (cross-context behavioral advertising) of their personal information. You may opt-out by submitting your request here. Please note, some features of our websites may not be available to you as a result.
Right to Know More Information.
• You have the right to opt-out of the sale and share (cross-context behavioral advertising) of their personal information. You may opt-out by submitting your request here. Please note, some features of our websites may not be available to you as a result.
Right to Non-Discrimination for the Exercise of Your Privacy Rights:
• You have the right to opt-out of the sale and share (cross-context behavioral advertising) of their personal information. You may opt-out by submitting your request here. Please note, some features of our websites may not be available to you as a result
Other State Residents’ Privacy Rights – Virginia and Nevada
Residents of other states may have privacy rights similar to those of California residents. If you believe you are entitled to additional privacy rights under the laws of the state where you reside, please let us know by emailing us at support@therealamerican.com.
CONTACT US
For more information about our privacy practices, if you have questions, to say hello, or to tell us you are dissatisfied, please e-mail us at support@therealamerican.com.
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